My Role in Brand War
Brand War become a
super experience in my life as it was both fun and learning event. This is purely management event which
will help us lot in our future. This event calls for plenty of creativity,
competencies, Energy, enthusiasm and so on. Through this brand war we learnt
lots of things like how to create a new brand & its name as well as brand
logo, how to do marketing the product, how to manipulate the time. Guidance of seniors
became must on this event as we are doing it for the first time.
FREPPOZ is our Brand name which is a water
melon drink with the tagline of “piyo isseharroze”. It changed into a hundred%
natural fruit drink and not using a Artificial flavours and preservatives and
we had also created a separate logo for FREPPOZ.
For this event we had to struggle lot & we needed to sacrifice our sleep and sometimes classes also. Along with these the clashes between the
group can be seen. This turned into a conflict in which our single moves might
be located and may be used in opposition to us. Anyways it has become an
unforgettable moment of my life.
Brand war was our first
experience we had in recently. Nobody had the idea of ways it might be and what
must be achieved, however nonetheless we went beforehand with the competition.
The instructors were our Mentor was Jackson and celebrities whom we've won in
bidding are Rishith and Rakshitha. They had been with us from starting till the
end. They are truly very supportive. As
a result of their support we have completed this event successfully and in additionally
we are able to enjoy this memory till the last.
I was in the part of
Online promotion team as well as infrastructure team where we have toarrange
everything from the beginning to till the end. Even though the different
associations were made for the purpose of brand war, all worked together
irrespective of their association. All my friends are helping me in arranging
the benches, decorations, transportation etc. Day before the competition I was
involved in the online promotion of the brand war to get more and more support
to win the competition. Because the online promotion of the brand was required
to make sure each and everyone remembers the brand throughout. We made sure to
promote the brand in every nook and corner as much as possible. The two days
before the brand war was meant for this as per the bidding we won. Even compare
to other competitors we got the highest likes and views. We worked as a unity
so there was no burden on any individual as all were working together till the
end.
On the day of brand war I took up
the job of inviting the customers to our shop and to sell the product as much
as possible. Since we had two more
competitors we found little difficult to grab the attention of the consumers.
It is very difficult to convince the consumers. But since it was a hot summer
we found it easy to sell the product.
Even though it regarded easy among
all of the activity, it wanted distinctive thoughts with unique creativity. We
needed to be innovative even as redecorating our stall as to draw human beings.
We used all herbal substances to exhibit the creativity. People offered
exclusive form of gadgets from anywhere they may get it and we used it in our
innovative designs. We positioned all these items in our stall on the day of
logo conflict.
Everyone’s hard work paid off
including mine. We gained lots of practical knowledge apart from text book
knowledge these practical knowledge is very useful for our future. I did
whatever I could do. I had to because each and everyone’s efforts and creative
idea was required to meet the goals of winning the Brand war. I also took as
much as care to win the competition. But unfortunately we couldn’t win the
competition not because we didn’t do well but because other teams performed
better than us. We tried our level best. We had put 100% efforts to win the
competition. But luck was on their side. Whatever, it’s not about winning or
losing the competition. It’s all about how plenty we learnt from this
competition. When it involves learning element, yes, we won plenty of practical
expertise not most effective in advertising and marketing area but also in
finance discipline because it consists of masses of price range drift from
starting until the end. I’m more than happy that I was part of this competition,
special thanks to JKSHIM for conducting such a beautiful event like Brand War
and helping us to gain more practical knowledge.
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