My Role in Brand War

My Role in Brand War

Brand War become a super experience in my life as it was both fun and learning  event. This is purely management event which will help us lot in our future. This event calls for plenty of creativity, competencies, Energy, enthusiasm and so on. Through this brand war we learnt lots of things like how to create a new brand & its name as well as brand logo, how  to do marketing the  product, how to  manipulate the time. Guidance of seniors became must on this event as we are doing it for the first time.

 FREPPOZ is our Brand name which is a water melon drink with the tagline of “piyo isseharroze”. It changed into a hundred% natural fruit drink and not using a Artificial flavours and preservatives and we had also created a separate logo for FREPPOZ.

 For this event we had to struggle lot &  we needed to sacrifice  our sleep and sometimes classes also.  Along with these the clashes between the group can be seen. This turned into a conflict in which our single moves might be located and may be used in opposition to us. Anyways it has become an unforgettable moment of my life.

Brand war was our first experience we had in recently. Nobody had the idea of ways it might be and what must be achieved, however nonetheless we went beforehand with the competition. The instructors were our Mentor was Jackson and celebrities whom we've won in bidding are Rishith and Rakshitha. They had been with us from starting till the end. They are truly very supportive.  As a result of their support we have completed this event successfully and in additionally we are able to enjoy this memory till the last.

I was in the part of Online promotion team as well as infrastructure team where we have toarrange everything from the beginning to till the end. Even though the different associations were made for the purpose of brand war, all worked together irrespective of their association. All my friends are helping me in arranging the benches, decorations, transportation etc. Day before the competition I was involved in the online promotion of the brand war to get more and more support to win the competition. Because the online promotion of the brand was required to make sure each and everyone remembers the brand throughout. We made sure to promote the brand in every nook and corner as much as possible. The two days before the brand war was meant for this as per the bidding we won. Even compare to other competitors we got the highest likes and views. We worked as a unity so there was no burden on any individual as all were working together till the end.

On the day of brand war I took up the job of inviting the customers to our shop and to sell the product as much as possible.  Since we had two more competitors we found little difficult to grab the attention of the consumers. It is very difficult to convince the consumers. But since it was a hot summer we found it easy to sell the product.

Even though it regarded easy among all of the activity, it wanted distinctive thoughts with unique creativity. We needed to be innovative even as redecorating our stall as to draw human beings. We used all herbal substances to exhibit the creativity. People offered exclusive form of gadgets from anywhere they may get it and we used it in our innovative designs. We positioned all these items in our stall on the day of logo conflict.

Everyone’s hard work paid off including mine. We gained lots of practical knowledge apart from text book knowledge these practical knowledge is very useful for our future. I did whatever I could do. I had to because each and everyone’s efforts and creative idea was required to meet the goals of winning the Brand war. I also took as much as care to win the competition. But unfortunately we couldn’t win the competition not because we didn’t do well but because other teams performed better than us. We tried our level best. We had put 100% efforts to win the competition. But luck was on their side. Whatever, it’s not about winning or losing the competition. It’s all about how plenty we learnt from this competition. When it involves learning element, yes, we won plenty of practical expertise not most effective in advertising and marketing area but also in finance discipline because it consists of masses of price range drift from starting until the end. I’m more than happy that I was part of this competition, special thanks to JKSHIM for conducting such a beautiful event like Brand War and helping us to gain more practical knowledge.

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